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Sales and Marketing
Brisbane
Hire SEO & SEM Specialists in Brisbane
Search visibility doesn't happen by accident, it's built by someone who knows how the algorithms work and how to make the budget perform. This page covers what SEO and SEM specialists do across Brisbane's businesses, what the role pays, and how we keep skilled search marketers matched to the teams that need them.
Brisbane & Surrounds
Contract & Permanent
Digital & Technical Marketing Role
High Demand Role
Request Staff
If you have SEO or SEM experience and a track record of measurable search performance, register with us and we’ll match you with active Brisbane opportunities that suit your background and availability.
ABOUT THIS ROLE
SEO and SEM specialists manage a business’s visibility in search engine results, through both organic optimisation and paid search campaigns.
SEO work covers keyword research, on-page optimisation, technical site health, content strategy and link building. SEM work covers Google Ads and other paid search platforms, including campaign structure, bid management, ad copy, audience targeting and conversion tracking. Many roles in this space combine both disciplines, particularly in smaller marketing teams where one specialist owns the full search channel.
In Brisbane, SEO and SEM specialists work in-house across retail, professional services, healthcare, education and a wide range of other industries, as well as within digital and performance marketing agencies servicing multiple clients. Demand is consistent and growing as more businesses prioritise search performance as a primary acquisition channel, and employers value candidates who can demonstrate measurable results rather than just familiarity with the tools.
Our guide on why Brisbane employers struggle to find reliable staff covers why strong candidates move fast in the current market and what businesses can do to improve hiring outcomes.
What We Screen For
Demonstrated SEO or SEM Experience
Candidates should have hands-on experience managing organic search or paid search campaigns, with a track record demonstrating measurable performance improvement.
Technical SEO Understanding
A working knowledge of site architecture, crawlability, page speed, structured data and technical SEO auditing is expected for roles with a strong organic focus.
Google Ads and Paid Search Proficiency
Confident use of Google Ads, including campaign structure, keyword bidding, ad copy testing and conversion tracking, is expected for roles with a paid search component.
Analytics and Data Interpretation
The ability to use Google Analytics, Google Search Console and paid platform reporting to interpret performance data and drive decisions is core to the role.
SEO Tooling Proficiency
Hands-on experience with industry-standard tools such as Ahrefs and SEMrush is expected for keyword research, backlink analysis, site auditing and competitor tracking.
Keyword Research and Content Strategy Awareness
Strong keyword research skills and an understanding of how content strategy supports organic ranking are expected across both SEO and SEM-focused roles.
Adaptability to Platform and Algorithm Changes
Search is evolving rapidly, including the emergence of AI-generated search results and Answer Engine Optimisation (AEO). Candidates need to stay current with algorithm updates, platform changes and emerging best practices without waiting to be told.
Licenses and Tickets
- No specific licences required for most placements
- Relevant tertiary qualification in Marketing, Communications or IT. Advantageous
- Google Ads certification. Highly regarded
- Google Analytics certification. Highly regarded
Where We Place SEO & SEM Specialists
SEO and SEM specialist is a consistently requested role across Brisbane as businesses build out their search marketing capability in-house. We maintain active relationships with experienced search marketers across Brisbane and can move quickly when a vacancy arises.
Contract Staffing
For project-based search audits, campaign launches or fixed-term coverage, we supply experienced SEO and SEM specialists on a contract basis with terms confirmed upfront.
Permanent Recruitment
For businesses building long-term search marketing capability, we source and place permanent specialists who bring the technical skill and performance focus the role demands.
$70,000 – $120,000+
per yearPay Rates for SEO & SEM Specialists in Brisbane
SEO and SEM specialist salaries in Brisbane typically range from $70,000 to $120,000 per year depending on experience and specialisation.
Junior and entry-level roles generally start between $70,000 and $85,000. Mid-level specialists averaging $85,000 to $100,000, and senior or director-level roles reaching $100,000 to $120,000 or more. Combined SEO and SEM specialists, given the breadth of the skill set, typically average around $96,000 to $97,000 across the Brisbane market.
Candidates with strong paid search performance history, technical SEO capability or experience managing both organic and paid channels command rates at the upper end. Contract and project-based placements are quoted separately based on assignment length and scope.
Core Industry
Sales and Marketing Brisbane
SEO and SEM specialists work across in-house marketing teams and digital agencies, driving the search visibility and paid performance that brings qualified traffic to a business’s digital presence.
